Mansfield Northern
Business Development, Customer Discovery, Channel Development
Market Planning, Go to Market, Revenue Stream planning
Demand Generation, Channel Management, Sales
Areas of Expertise
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Health Care, Medical
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Video: studio, production & transmission
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Event Production
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Sports, Arenas and Stadiums
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Content creation, Mobile, Social, Broadcast
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LED Boards, Digital Signage
Business development: Partnership development, OEM relationships, Distribution partners.
Access to NCAA Div 1, NFL, NASCAR, PGA TOUR, PGA, & major sponsors
Sports and Entertainment: in-venue technology sales, on-site experiential activation, in-venue activation,
Sales to rights holders, sponsors and agencies
Projects
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Manage creation, member acquisition and growth of partners program for major broadcast equipment provider
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WSC automated cloud based digital highlight production from broadcast video with distribution to social media
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DirectTV Sunday ticket Mobile Max app 8 Million home subscribers
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LiveClips personalized Automated digital highlight production for distribution to subcribers
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In Venue experiential marketing for Amex and Master Card at USGA
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In Venue live video app video for Division 1 college football at FBS Bowl, University of Michigan, Orange Bowl, University of Miami
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Live video app for USGA events with mobile production studio and transmission system: US Open, Presidents cup, Ryder Cup
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In Venue live video app, in stadium production studios with EVS and transmission systems in thirteen NFL stadiums for every game
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In Venue Hand Held video devices, trailer based production studio, and track transmission system at all NASCAR races
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First Large scale (200K users) VoIP + IPTV Switch deployment Fiber to the Home
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VoIP Centrex deployment with Lucent and Bell Atlantic
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Cisco AVVID video and voice partner
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First VoIP standards based phone system
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First IP based SCADA systems for Electric utilities
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MBONE trial first Video over IP multicast backbone (1993)
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Co-Chair IETF TCPIP Compression BOF 1992