Mansfield Northern

Business Development, Customer Discovery, Channel Development

Market Planning, Go to Market, Revenue Stream planning

Demand Generation, Channel Management, Sales

Areas of Expertise

  • Health Care, Medical

  • Video: studio, production & transmission

  • Event Production

  • Sports, Arenas and Stadiums

  • Content creation, Mobile, Social, Broadcast

  • LED Boards, Digital Signage

Business development: Partnership development, OEM relationships, Distribution partners.

Access to NCAA Div 1, NFL, NASCAR, PGA TOUR, PGA, &  major sponsors

Sports and Entertainment: in-venue technology sales, on-site experiential activation, in-venue activation,
Sales to rights holders, sponsors and  agencies

Projects

  • Manage creation,  member acquisition and growth of  partners  program for major broadcast equipment provider

  • WSC automated cloud based digital highlight production from broadcast video with  distribution to social media

  • DirectTV Sunday ticket Mobile Max app  8 Million home subscribers

  • LiveClips personalized Automated digital highlight production for distribution to subcribers

  • In Venue experiential marketing  for  Amex and Master Card at  USGA

  • In Venue live video app video for Division 1 college football at FBS Bowl, University of Michigan, Orange Bowl, University of Miami

  • Live video app for USGA events with mobile production studio and transmission system:  US Open, Presidents cup, Ryder Cup

  • In Venue live video  app, in stadium production studios with EVS and transmission systems in thirteen  NFL stadiums for every game

  • In Venue Hand Held video devices, trailer based production studio, and track transmission system at all NASCAR races

  • First Large scale (200K users) VoIP + IPTV Switch deployment Fiber to the Home

  • VoIP Centrex deployment with Lucent and Bell Atlantic

  • Cisco AVVID video and voice partner

  • First VoIP standards based phone system

  • First IP based SCADA systems for Electric utilities

  • MBONE trial first Video over IP multicast backbone (1993)

  • Co-Chair IETF TCPIP Compression BOF 1992

Contact Us

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